By JKNewsMedia
IN A renewed drive toward customer empowerment, Fidelity Bank Plc has extended its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo, for an additional three months.
The bank says the extension raises the total prize pool from N159 million to N189 million, marking the bank’s largest reward initiative to date.
Announced in September 2025, the move aligns with national efforts to promote financial inclusion, strengthen savings culture, and deepen citizen participation in the formal banking system.
According to Fidelity Bank, the GAIM Season 6 promo reflects its continued commitment to reward customer loyalty and support financial empowerment across Nigeria.
The campaign is designed to encourage savings among diverse customer segments, including youth corps members, traders, artisans, women, and children.
The bank explained that the extension coincides with preparations for World Savings Day, which will be observed globally on October 31, 2025.
The 2025 edition, themed “This Is Not a Savings Account”, aims to promote financial literacy, prudent money management, and the importance of long-term savings.
The bank also said the decision to extend GAIM 6 at this time reinforces its alignment with the global savings campaign and its efforts to build a more financially inclusive society.
Speaking during a media briefing, Osita Ede, Divisional Head of Product Development at Fidelity Bank, stated that the extension followed numerous customer requests and management approval.
“They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede said.
He added that GAIM 6 had continued to distinguish itself through transparency, fairness, and inclusivity. The draws are also conducted electronically and supervised by the Federal Competition and Consumer Protection Commission (FCCPC) to ensure integrity throughout the selection process.
Ede further explained that customers could participate by opening a Fidelity Savings Account through any of the bank’s available channels such as mobile app, website, USSD code (77001#), or at any branch.
Each N5,000 saved qualifies the customer for both monthly and grand draws, while deposits as low as N2,000 also enable participation, thereby ensuring accessibility for low-income earners.
The promo further features a series of draws leading up to the final grand draw. Prizes include N2 million for the second runner-up, N5 million for the first runner-up, and N10 million for the grand prize winner.
The campaign also includes special draws tied to major national events such as Workers’ Day, Children’s Day, and Independence Day, ensuring continuous public engagement and participation across regions.
According to the bank, over N47 million remains available for upcoming draws, N30 million in monthly draws and ₦17 million in the grand finale.
The bank said this final round of rewards, scheduled for the end of the year, will give Nigerians a chance to experience what it calls “A Millionaire Christmas.”
In previous rounds, 20 customers each won N1 million, underscoring the life-changing impact of the initiative.
“We are delighted to welcome our newest beneficiaries and commend their loyalty. A million naira is a life-changing amount, and we encourage them to make the most of it,” Ede said.
Fidelity Bank also highlighted its commitment to helping beneficiaries use their winnings wisely through the Fidelity SME Hub, which provides financial advisory and entrepreneurship support.
The bank noted that the SME Hub complements the GAIM promo by helping customers invest in viable ventures and build sustainable income streams.
Through GAIM 6, Fidelity Bank reiterated its role as a catalyst for economic growth and a partner in national development.
The bank said the campaign not only supports financial inclusion but also demonstrates how targeted savings incentives can strengthen local economies, empower individuals, and promote long-term financial security.
As GAIM 6 enters its concluding phase, Fidelity Bank reaffirmed its commitment to transparency and customer satisfaction, noting that the extension offers more Nigerians the opportunity to win, save, and build stronger financial futures.
